The first AI marketing system built exclusively for IT services companies — 100 to 5,000 employees. Every skill contextualised. Every workflow production-ready. Set up once, deploy forever. Runs natively inside Claude Cowork.
My boss kept asking me to "infuse AI" into our marketing. Like any self-respecting marketer, I resented the idea. But trying to make a CMO understand why was like explaining serverless to someone who still prints their emails — so I eventually succumbed, in a heroic effort to save their job and mine.
Then something unexpected happened: I got hooked — and discovered the real problem wasn't AI, it was that nothing out there understood this industry. So I built the IT Marketing OS — a system of 20+ specialist AI marketing roles, each fully contextualised to how IT services companies actually go to market. Not prompts. Not templates. A deployable operating system for your entire marketing function, built specifically for Claude Cowork — Anthropic's desktop tool for teams who want AI to work the way their business does.
I'm also available to help you implement it, configure it to your company, and build the habits that make it compound over time — as your marketing consultant.
Most IT services companies are selling complex, high-trust services with a team of two — or outsourcing to agencies who don't understand the industry. The result: generic content, missed pipeline, and a brand that looks identical to every competitor.
Generic AI tools don't understand IT services deal cycles, analyst relations, technical buyer psychology, or what separates a good RFP response from a losing one.
A team of 2–5 can't realistically cover demand gen, content, PR, analyst relations, sales enablement, partner marketing, and digital — simultaneously, at quality.
Without a system, every campaign starts from scratch. Knowledge doesn't accumulate. Your best work doesn't scale. And new hires repeat the same learning curve.
Every generic AI marketing tool assumes product-led growth, short deal cycles, and trial funnels. IT services runs on something entirely different — RFPs, analyst relationships, 9-to-18-month enterprise cycles, partner ecosystems, and deeply technical buyers who see through surface-level content immediately.
The IT Marketing OS was built by someone who has worked in marketing, growth, and GTM roles across multiple IT services organisations — not theorised from a SaaS playbook. Every workflow reflects how this industry actually operates.
The needs of an IT services company are fundamentally different from a product company or SaaS business. Every prompt, every workflow, and every output assumption has been built for IT services — not retrofitted.
Each skill has been vetted and refined by practitioners who have held these exact roles at IT services organisations. The cross-pollination of context from multiple practitioners makes each skill sharper and more credible.
Every workflow references your service lines, your ICP, your brand voice, your tech stack, and your competitive context. Nothing generic ever ships. The same 20+ skills produce completely different outputs for every company that runs them.
This is context engineering, not automation. Each specialist is directed by a human, produces output for human review, and operates within boundaries you set. You decide what ships. The OS makes that decision faster and better-informed.
Fill in your company context once. Every AI specialist reads it automatically — your service lines, ICP, brand voice, competitive landscape, and tech stack — from day one.
20+ specialist roles across 9 function groups. Each role knows your company, your ICP, your brand voice, and your industry — automatically.
A fully deployable system of 20+ specialist AI marketing roles, built exclusively for IT services companies. Configure once. Use indefinitely. Built for Claude Cowork.
I work with you directly to deploy the OS, configure it to your specific company, and build the habits that make the system compound over time.
The complete IT Marketing OS, configured to your company and handed over ready to run. Ideal for teams who are confident deploying AI tools independently.
Everything in Skill Bank — plus deep-dive sessions with your team leads and function heads to fine-tune each skill to how your team actually works.
We spend 2–3 hours completing five shared context files — company DNA, ICP, brand voice, research sources, and campaign brief template. This becomes the single source of truth every AI specialist reads automatically.
The 20+ specialist skills are installed into your Claude environment. Each one immediately knows your company, buyers, tone, and industry. No prompting. No onboarding. No repeating the brief. Ready to produce on day one.
Each specialist handles their domain — content writers work with the Thought Leadership Lead, sales teams use the Proposal Specialist, marketing managers direct the ABM Lead. I'm on hand to support, tune, and expand the system as you grow.
It's a library of 20+ contextually engineered AI skills, built for Claude and designed exclusively for IT services marketing. Each skill represents a specialist marketing role — Brand Manager, Analyst Relations Manager, Paid Media Lead, and more — and comes pre-loaded with years of accumulated context from real IT services marketing practitioners.
This isn't a generic AI tool with a marketing label. These skills understand RFPs, analyst briefing cycles, partner ecosystems, technical buyer psychology, and how to position a managed services firm differently from a cloud migration one. Install them, fill in your company context once, and your AI marketing team is live from day one.
Yes and no. The IT Marketing OS is powered by AI — but it is not an autonomous system. Every skill requires a human to direct it, review its output, and decide what goes out the door. Think of it as context engineering, not automation. You bring the strategy and judgment; the skills bring the speed and specialist knowledge.
There is a human in the loop at every meaningful step. The system is built to amplify your team's output — not replace their thinking.
You can. Claude is capable of producing excellent marketing output. But building a system that truly understands the language, workflows, and nuances of IT services marketing — and then validating it with real practitioners — takes significant time and domain expertise. I've done that work already.
The IT Marketing OS is the difference between building your own infrastructure from scratch and calling an IT services company to do it for you. Think of it like growing your own vegetables versus buying them. Could you grow them yourself? Probably. But is that the best use of your time?
Absolutely. Every skill is ready to deploy on day one — and built to be deeply customized. Your service lines, ICP, brand voice, technology partnerships, and competitive context are loaded into a shared reference file that every skill reads automatically.
Workflows that aren't relevant to your current focus areas can be scoped or adjusted. The skills should speak your brand's language, reflect your design principles, and prioritize what actually matters to your business right now.
They do — and it's a reasonable starting point for general marketing. But it wasn't built for IT services. The difference between a generic marketing skill and one built for IT services is the difference between a GP and a specialist.
Generic skills produce output — but they won't understand the difference between a managed services pitch and a cloud migration proposal, or how to write for a CTO versus a Procurement Director. The IT Marketing OS has that specificity built in. I've done the deep specialization work so you don't have to.
You can — and some of them are genuinely good. But you'll hit the same wall every time: they're built for B2B SaaS, product companies, or digital agencies. None of them account for the specific realities of IT services marketing — long deal cycles, RFP-heavy pipelines, analyst relations, partner ecosystems, or the technical depth your buyers expect.
The IT Marketing OS is the only system built from the ground up for IT services organizations.
Skills are delivered as packaged, read-only files installed in your Claude environment. Your administrator controls who can install or modify them. The shared context files — company DNA, ICP, brand voice — are managed separately, so you can lock the skill logic while allowing authorized team members to update business context as your company evolves.
For enterprise deployments, we can work through additional governance protocols, access controls, and version management as part of the consulting engagement.
An active Claude subscription — Pro for individuals, Teams or Enterprise for multi-user environments. That's the only ongoing requirement. Once you have access, installation takes under an hour. I'll walk you through the full setup during our working session.
Most teams produce their first real output within hours of installation. The shared context setup takes 2–3 hours to complete properly — that's the most important investment you'll make. After that, your AI marketing team is operational.
Within the first week, teams typically have draft content, a campaign brief, or sales collateral they'd have otherwise spent days producing.
No — and it's not designed to. The IT Marketing OS is a force multiplier for your existing team. A marketer using the OS can produce at the output level of a much larger team, with more consistency and fewer gaps.
It's especially valuable for lean IT services marketing teams of 2–5 people who need to cover a lot of ground without sacrificing quality.
Yes — and this is worth understanding clearly. Your context files and conversations live within your own Claude environment. Anthropic does not use your inputs or outputs to train its models, and your data is never shared with or visible to other organisations.
For marketing teams, this means you can safely bring in real company data — positioning documents, ICP profiles, competitive intelligence, campaign briefs, and internal research — without concern that it will surface elsewhere. Claude processes it within your session, and it stays there.
On Claude for Teams and Enterprise plans, Anthropic provides additional commitments: zero data retention by default, SOC 2 Type II compliance, and encryption in transit and at rest. You can review Anthropic's full privacy policy at anthropic.com/privacy and their usage policies at anthropic.com/policies.
If your organisation has specific data governance requirements, we'd recommend starting on a Teams or Enterprise plan and reviewing the data processing agreement with your legal team before rollout.
We'll map your marketing function to the OS, run a live demo with your actual service lines and ICP, and show you what your AI team would look like — in 60 minutes.
Book a working session ↗Built natively for Claude Cowork — but every role is written in plain language, so the system's context transfers to ChatGPT or Perplexity with light adaptation.